Computer giant Dell has joined the super-slim notebook race with the launch of its latest aluminium laptop.
It boasts a 13-inch screen and, with a depth of less than two-thirds of an inch, is thinner than Apple's MacBook Air and Hewlett-Packard's Voodoo Envy notebook.
The 2,000 dollar (£1,400) Adamo, from the Latin for "to fall in love with", comes in two colours, onyx and pearl.
The company already is taking orders, with the laptop set to start shipping March 26.
Dell, known for affordable, no-frills computers, leaned away from consumer-electronics and toward the seductive imagery of couture in its marketing campaign for the Adamo.
Dell knew it needed to "bring more brand lust and more got-to-have kind of products into the mix," said Michael Tatelman, the company's vice president of global consumer sales and marketing.
Dell declined to say how much the company spent on the Adamo campaign, but Tatelman said it "ranks among the bigger product launch campaigns that we do."
At the International Consumer Electronics Show in January, Dell hired runway model Hollis Wakeema to give journalists an arm's-length glimpse of a thin black laptop with the power switched off. While some industry watchers were disappointed by the scarcity of details
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